I am a seasoned marketing professional with 20 years of experience spanning social media, marketing operations, and communications. I’ve worked with global firms, boutique agencies, and in-house teams giving me a unique perspective that blends strategy, execution, and the realities of how marketing teams operate.

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Today, I consult independently while also supporting Get Engaged on a part-time contract basis as Paid Operations Manager. In that role, I lead operational strategy for the paid media team, with a focus on resource planning, workflow optimization, financial oversight, and performance tracking across a diverse portfolio of clients.
 

My operational experience is grounded in years of hands-on social media strategy. Prior to moving deeper into agency operations, I spent seven years at Zendesk leading global social media strategy and the team responsible for bringing it to life across markets.

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This combination of social strategy, agency experience, and operational perspective now informs my independent work, where I specialize in social media audits and competitive analysis designed to help brands understand what’s working, identify gaps and opportunities, and make smarter decisions about where to focus next.